Hoai Niem Sans

Hoai Niem Sans is a typeface created for Cong Ca Phe, inspired by hand lettering from Saigon in 1975, a time when such styles were common in business signage and packaging. Founded by Linh Dung in 2007, Cong Ca Phe aims to evoke rustic Vietnamese culture through its visual identity. The typeface features intentional design elements like chopped corners and condensed forms, embodying the adaptability and hospitality of the Vietnamese people.

In Vietnamese, nostalgia translates to "Hoai Niem," an essential term that encapsulates the project's core concept. This adjective reflects the emotional depth and significance behind the project, emphasizing its cultural relevance.